THE BUSINESS OF TELEVISION
(LAWW-4070) - 1 UNIT
So you've mastered contract law, and know your way around copyright and trademark? but what are the key pillars of the businesses they support? The most successful media lawyers are those called upon to imagine creative business (in addition to legal) solutions, and to lead the evolution of this fast-changing business. In order to get there, you must truly understand the commercial imperatives that motivate decision-makers. This course will feature a thorough review of the foundational elements of the television ecosystem, and precisely why the deals entertainment lawyers work on matter. You will leave with a thorough understanding of each of the various business models that inform all aspects of the television business -- scripted, unscripted, linear, digital, short form, domestic and international. Who's fighting for what rights and revenues, and what difference does it make to the CEO and shareholders? Who are the key players in these negotiations? What interests are they protecting and why? What leverage does each party bring to bear? ... All in the context of understanding how the hurricane of digital disruption is wreaking havoc on the entire industry.
The course will be led by Edward Sabin, a media executive with almost 30 years of experience. Edward began his career as a litigator at Greenberg, Glusker. After becoming partner, Edward transitioned from law firm life to running Business and Legal Affairs at Fox TV Studios, and has since held positions as Group COO, Discovery and TLC Networks, and most recently, Executive Managing Director at A+E Television Networks International.