(LAWF-4065) - 2 UNITS
Advertising, marketing and promotions are the engines that drive consumer sales, and thus our current economy. Marketers are early adopters of digital media and disruptive technology and push the evolution of the law related to media, technology and consumer protection. E-Commerce and digital distribution are growing exponentially as traditional retail and hard media distribution steadily decline. Online and mobile advertising, marketing and promotions, and digital distribution and sales present new and challenging issues. Advertising, Technology, Consumer Protection, Telecommunications and Media/Entertainment law were separate silos even five years ago; but privacy and data security law is a new practice area that combines technology, consumer protection and advertising law issues. This course will examine the emerging issues resulting from this convergence. The professor is a 25-year practitioner and thought leader in the area who will weave into the course real life learnings and challenges.