SPORTS LAW II: PRACTICAL APPLICATION OF SPORTS LAW IN BUSINESS
(LAWF-4009) - 2 UNITS

This course is intended to introduce students to practical legal issues that arise in various business contexts in the Sports industry and how these issues intersect with other aspects of business operations. Through discussion and various practical exercises, we will explore different ways of identifying and handling issues related to right of publicity, intellectual property rights, structuring and negotiating agreements (licensing, sponsorship, marketing, among others), handling public-facing disputes (contract, harassment, or integrity issues), brand and partnership decisions, and internal and external communications related to all.

This court will evaluate the practical aspects of identifying, responding to, and using business acumen to manage issues and risk, with a focus on exploring how one issue can touch many business units within an organization. It is intended to train students to think holistically as strategic leaders and contributors in a variety of business environments. We will explore practical situations that may arise for professional sports teams/leagues, active apparel companies and other sponsors, and businesses that support those that produce, promote and host sports events.

This course will include practical tabletop exercises based upon actual events, to analyze efficient strategic responses and communications. No technical background is required.

Prerequisites:
Sports Law I: Survey of Legal Issues (LAWF-4008)